Starbucks 2025 Spring
Reserve Merch Collection
Starbucks Reserve releases limited edition collection seasonally. For spring 25 the collection was rooted in bridging the natural world of coffee growing influence and the architectural beauty of the Starbucks reserve stores. Through combination of geometric patterning and playful flora, we built a bold spring collection.
TOOLSIlIllustrator
Procreate
Photoshop
ROLEIllustration
Curation
Art Direction
TEAMChristine Chung
Hannah Yeiser
Drew Wilson
Preslie Brown
TIMELINE8 weeks
This collection was briefed as the lavender floral capsule collection, and the intent of this collection was to tie to the consumer mindset of renewal and freshness for spring, as well as tied to the new floral inspired beverages, especially lavender overall targeting Gen Z. Objectively we were to target the overall global seasonal expression so that this family well with other assets produced for the season deliverable wise we were tasked with creating 4 to 6 designs of merch total with a cold cup, and a mercury timber being required. We had a capped price point for the items in our collection, which was to be sold at the Seattle Soto, New York, ESP, and Chicago reserve stores.
ContextThe brief was objectively pretty broad, which allowed the team to develop our own creative POV on how we wanted to bring the floral collection to life and a way that felt like it, honored the expression and the connection to the reserve stores from that our visual direction was born one that ties the often geometric structural architecture that the reserve stores are infamous for with the soft floral expression of the season.
Approach
Conceptually we really went for our items that felt like they would be an item for every day use expressive drinkware, a tote and a collection of household items, including a Matcha set and a match cloche to name a few. This project had range of both creation where we were selecting items that could live together as a family to then be externally, sourced, and actual conceptual design for all artwork on items like cold cup Tumblr and tote bag.
Design
